Digital channels and distribution in luxury market
This paper focuses on distribution strategies in the luxury brand market and digital channels. With the evolution of new technologies and new devices such as smartphones and tablets, companies that operate in the high-value market started to embrace digital channels as a part of their distribution s...
Tallennettuna:
| Päätekijät: | , |
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| Aineistotyyppi: | Article ou chapitre numérique |
| Kieli: | Français |
| Julkaistu: |
2020
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| Aiheet: | |
| Linkit: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |