Mastering the Digital Transformation as a Heritage Luxury Fashion Brand
Digital transformation presents the world of fashion and luxury with new challenges. Especially the relationship between luxury brands, digital technology and the Internet is an intricate one. Disruptive innovations driven by information technology are forcing luxury fashion brands to adapt and futu...
Guardado en:
| Autores principales: | , , , |
|---|---|
| Formato: | Article ou chapitre numérique |
| Lenguaje: | Français |
| Publicado: |
2020
|
| Materias: | |
| Acceso en línea: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |