A conceptual framework on the influence of authenticity and rarity on luxury brand value
The luxury goods market has been expanding globally since the early 1990s. Luxury consumption has witnessed a phenomenon of democratisation with the recent progress of civilisation and technology. It is easier now than 50 years ago to discover a scarce resource or purchase a refined item. Luxury mar...
Bewaard in:
| Hoofdauteurs: | , |
|---|---|
| Formaat: | Article ou chapitre numérique |
| Taal: | Français |
| Gepubliceerd in: |
2020
|
| Onderwerpen: | |
| Online toegang: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |