Luxury Connoisseurs and Twitter: An Empirical Study of Relationship between Volume of tweets from Luxury Brands and their Stock Price Returns in the US
The world’s financial communities take a huge interest in luxury brands, and financial markets are attracted to them. In today’s Web 2.0 climate, characterized by user-generated content (UGC) and social networking sites (SNS) such as Twitter, luxury brands are utilizing Twitter to attract loyal as w...
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| Formatua: | Article ou chapitre numérique |
| Hizkuntza: | Français |
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2020
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| Sarrera elektronikoa: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |