Marketing Strategies of Museums in Quebec and Northeastern United States
Museums have never had it so good. New ones are being built all over the place, and existing ones are expanding; fund-raising campaigns have never been so successful, and visitor numbers have never been higher. Last year, for the first time ever, American museums attracted more than a billion visit...
Guardado en:
| Publicado en: | URI:https://journals.openedition.org/teoros, |
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| Autores principales: | , |
| Formato: | Article ou chapitre numérique |
| Lenguaje: | Anglais |
| Publicado: |
Téoros
2010
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| Acceso en línea: | Accès Université d'Orléans et IFPM |
| Sumario: | Museums have never had it so good. New ones are being built all over the place, and existing ones are expanding; fund-raising campaigns have never been so successful, and visitor numbers have never been higher. Last year, for the first time ever, American museums attracted more than a billion visitors.(The Economist, April 21, 2001 : 1.) Museum attendance is also increasing in Canada. The most recent figures from Statistics Canada indicate that attendance at all types of museums reached over... |
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