Marketing Strategies of Museums in Quebec and Northeastern United States

Museums have never had it so good. New ones are being built all over the place, and existing ones are expanding; fund-raising campaigns have never been so successful, and visitor numbers have never been higher. Last year, for the first time ever, American museums attracted more than a billion visit...

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Bibliographic Details
In:URI:https://journals.openedition.org/teoros,
Main Authors: Héroux, Lise, Csipak, James
Format: Article ou chapitre numérique
Language:Anglais
Published: Téoros 2010
Online Access:Accès Université d'Orléans et IFPM

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