Marketing Strategies of Museums in Quebec and Northeastern United States
Museums have never had it so good. New ones are being built all over the place, and existing ones are expanding; fund-raising campaigns have never been so successful, and visitor numbers have never been higher. Last year, for the first time ever, American museums attracted more than a billion visit...
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| Publicat a: | URI:https://journals.openedition.org/teoros, |
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| Autors principals: | , |
| Format: | Article ou chapitre numérique |
| Idioma: | Anglais |
| Publicat: |
Téoros
2010
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| Accés en línia: | Accès Université d'Orléans et IFPM |