Marketing Strategies of Gift and Souvenir Shops in Canada and the United States
The souvenir is an integral part of the travel experience and most tourists return home with souvenirs to preserve and commemorate such experiences. However, souvenirs and souvenir retailing is for the most part an untapped field of research. This research investigates the marketing strategies imple...
में बचाया:
| में प्रकाशित: | URI:https://journals.openedition.org/teoros, |
|---|---|
| मुख्य लेखकों: | , |
| स्वरूप: | Article ou chapitre numérique |
| भाषा: | Anglais |
| प्रकाशित: |
Téoros
2015
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| विषय: | |
| ऑनलाइन पहुंच: | Accès Université d'Orléans et IFPM |