When a smiling service is inappropriate: what coping strategies for frontline employees?
Few studies are interested in the behavior of subscribers in terms of multiplatform following of influencers. Understanding this type of behavior would allow companies to answer, in part, their problem of relevance of the digital strategy. Our research aims to answer this question: What are the fact...
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| Format: | Article ou chapitre numérique |
| Idioma: | Français |
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2024
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| Accés en línia: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |