Qualité et satisfaction de la clientèle : une analyse empirique du secteur des biens industriels au Cameroun.
The objective of this article is to evaluate the level of satisfaction of industrial customers by retaining two models of satisfaction formation, namely the quality of products and the quality of services offered in this sector. Field data are collected by questionnaire over the period March-June 20...
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| Autori principali: | , |
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| Natura: | Article ou chapitre numérique |
| Lingua: | Français |
| Pubblicazione: |
2024
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| Soggetti: | |
| Accesso online: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |