Mener des études de satisfaction clients en milieu business to business
Customer satisfaction measure has become very complex because of inter organizational (also called business to business) relationship characteristics. The aim of this paper is to give food of thought to those who wish to carry out customer satisfaction research. The authors focus on : the definition...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Article ou chapitre numérique |
| Sprache: | Français |
| Veröffentlicht: |
1996
|
| Online Zugang: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |