“Celebrating 700 anni di Dante” : a new branding
This article aims to read the advertising campaign Magnum x Dante by Algida, launched in the occasion of the seventh centenary of Dante’s death, and to inscribe it within the panorama of ads which appropriate and mediate Dante as an icon (either his image or his works). The analysis of the campaign...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/peme, |
|---|---|
| Auteur principal: | |
| Format: | Article ou chapitre numérique |
| Langue: | Anglais |
| Publié: |
Perspectives médiévales
2023
|
| Sujets: | |
| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |