Doing Business at the Base of the Pyramid: The Reality of Emerging Markets
The role of business has traditionally been ignored in the global debates around economic development and poverty alleviation. The recent global success of the mobile telephony industry, and the rapid growth in emerging markets over the last two decades has, however, forced a rethink. Instead of to...
Salvato in:
| Pubblicato in: | URI:https://journals.openedition.org/factsreports, |
|---|---|
| Autore principale: | |
| Natura: | Article ou chapitre numérique |
| Lingua: | Anglais |
| Pubblicazione: |
Field Actions Science Reports
2012
|
| Soggetti: | |
| Accesso online: | Accès Université d'Orléans et IFPM |