Challenges and opportunities of the last mile for the base of the pyramid: the case of Brazil
The last mile in distribution offers many challenges for organizations to access the Base of the Pyramid (BoP) market. This paper analyses how companies in Brazil are managing to effectively serve these markets. Small retailers located in these regions have developed very strong emotional bonds with...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/factsreports, |
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| Auteurs principaux: | , |
| Format: | Article ou chapitre numérique |
| Publié: |
Field Actions Science Reports
2014
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| Sujets: | |
| Accès en ligne: | Accès Université d'Orléans et IFPM |