Advanced public relations: enhancing a reflexive and educational approach
This special volume of the Comunicação e Sociedade journal explores an approach to the advanced public relations studies. In order to help the reader to follow this vision on public relations (PR) – following Fombrun and Shanley’s advice in the article “What’s in a name? Reputation building and corp...
Enregistré dans:
| Udgivet i: | URI:https://journals.openedition.org/cs, |
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| Auteurs principaux: | , |
| Format: | Article ou chapitre numérique |
| Sprog: | Anglais |
| Udgivet: |
Comunicação e sociedade
2021
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| Online adgang: | Accès Université d'Orléans et IFPM |
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openedition-oai:revues.org:cs_2880 |
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openedition |
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openedition-oai:revues.org:cs_2880 en https://journals.openedition.org/cs/2880 2021-02-05T01:00:00Z info:eu-repo/semantics/openAccess introduction info:eu-repo/semantics/article urn:handle:20.500.13089/eyk7 https://creativecommons.org/licenses/by-nc/4.0/ Advanced public relations: enhancing a reflexive and educational approach Comunicação e sociedade Centro de estudos de comunicação e sociedade info:eu-repo/semantics/reference/issn/2183-3575 info:eu-repo/semantics/reference/issn/1645-2089 URI:https://journals.openedition.org/cs Ruão, Teresa Fernández-Souto, Ana Belén This special volume of the Comunicação e Sociedade journal explores an approach to the advanced public relations studies. In order to help the reader to follow this vision on public relations (PR) – following Fombrun and Shanley’s advice in the article “What’s in a name? Reputation building and corporate strategy” (1990) –, these introductory remarks explain the meaning given to the concept and go back to PR essentials. To that end, Hutton’s 1999 text was taken as the reference paper to the definition of public relations as “managing strategic relationships” between organizations and stakeholders. Although it is a classic definition (Grunig & Todd, 1984), its holistic vision accommodates the most recent debates... Este volume da revista Comunicação e Sociedade explora uma abordagem aos estudos em relações públicas avançadas. De modo a que o leitor acompanhe a visão das relações públicas (RP) que aqui propomos – recuperando a sugestão do texto, de Fombrun e Shanley (1990), “What’s in a name? Reputation building and corporate strategy” –, esta nota introdutória explicará o sentido que imprimimos à expressão, a partir de um regresso aos fundamentos das RP. Com este fim, recordamos o texto de Hutton, de 1999, para situar a nossa interpretação de relações públicas como “a gestão estratégica das relações” entre as organizações e os seus diferentes stakeholders. Trata-se de uma definição já clássica (Grunig & Todd, 1984), mas que, pela sua visão holística, permite acompanhar os debates mais recentes... |
| collection |
OpenEdition Journal |
| language |
Anglais |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/OpenEdition Journals/ |
| description |
This special volume of the Comunicação e Sociedade journal explores an approach to the advanced public relations studies. In order to help the reader to follow this vision on public relations (PR) – following Fombrun and Shanley’s advice in the article “What’s in a name? Reputation building and corporate strategy” (1990) –, these introductory remarks explain the meaning given to the concept and go back to PR essentials. To that end, Hutton’s 1999 text was taken as the reference paper to the definition of public relations as “managing strategic relationships” between organizations and stakeholders. Although it is a classic definition (Grunig & Todd, 1984), its holistic vision accommodates the most recent debates... |
| author |
Ruão, Teresa Fernández-Souto, Ana Belén |
| spellingShingle |
Ruão, Teresa Fernández-Souto, Ana Belén Advanced public relations: enhancing a reflexive and educational approach |
| author_facet |
Ruão, Teresa Fernández-Souto, Ana Belén |
| author_sort |
Ruão, Teresa |
| title |
Advanced public relations: enhancing a reflexive and educational approach |
| title_short |
Advanced public relations: enhancing a reflexive and educational approach |
| title_full |
Advanced public relations: enhancing a reflexive and educational approach |
| title_fullStr |
Advanced public relations: enhancing a reflexive and educational approach |
| title_full_unstemmed |
Advanced public relations: enhancing a reflexive and educational approach |
| title_sort |
advanced public relations: enhancing a reflexive and educational approach |
| publisher |
Comunicação e sociedade |
| publishDate |
2021 |
| container_title |
URI:https://journals.openedition.org/cs |
| url |
https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/cs/2880 |
| _version_ |
1877293728975028224 |