Advanced public relations: enhancing a reflexive and educational approach
This special volume of the Comunicação e Sociedade journal explores an approach to the advanced public relations studies. In order to help the reader to follow this vision on public relations (PR) – following Fombrun and Shanley’s advice in the article “What’s in a name? Reputation building and corp...
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| 出版年: | URI:https://journals.openedition.org/cs, |
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| 主要な著者: | , |
| フォーマット: | Article ou chapitre numérique |
| 言語: | Anglais |
| 出版事項: |
Comunicação e sociedade
2021
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| オンライン･アクセス: | Accès Université d'Orléans et IFPM |
| 要約: | This special volume of the Comunicação e Sociedade journal explores an approach to the advanced public relations studies. In order to help the reader to follow this vision on public relations (PR) – following Fombrun and Shanley’s advice in the article “What’s in a name? Reputation building and corporate strategy” (1990) –, these introductory remarks explain the meaning given to the concept and go back to PR essentials. To that end, Hutton’s 1999 text was taken as the reference paper to the definition of public relations as “managing strategic relationships” between organizations and stakeholders. Although it is a classic definition (Grunig & Todd, 1984), its holistic vision accommodates the most recent debates... |
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