Introductory Note: Polaroid Advertising
We propose to consider advertising as a discourse that derives its power from its capacity to produce and reproduce the meaning of a culture and a society. With remarkable speed and clarity, it generates instant portraits, akin to polaroids, where everyone either recognises themselves or prefers no...
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| I publikationen: | URI:https://journals.openedition.org/cs, |
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| Huvudupphovsmän: | , , |
| Materialtyp: | Article ou chapitre numérique |
| Språk: | Anglais |
| Publicerad: |
Comunicação e sociedade
2024
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| Länkar: | Accès Université d'Orléans et IFPM |
| Sammanfattning: | We propose to consider advertising as a discourse that derives its power from its capacity to produce and reproduce the meaning of a culture and a society. With remarkable speed and clarity, it generates instant portraits, akin to polaroids, where everyone either recognises themselves or prefers not to.What does advertising show us? For many, advertising is still primarily associated with consumption, representing everything that drags us towards the apocalypse as the effects of climate chan... |
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