Introductory Note: Polaroid Advertising
We propose to consider advertising as a discourse that derives its power from its capacity to produce and reproduce the meaning of a culture and a society. With remarkable speed and clarity, it generates instant portraits, akin to polaroids, where everyone either recognises themselves or prefers no...
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| Vydáno v: | URI:https://journals.openedition.org/cs, |
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| Hlavní autoři: | , , |
| Médium: | Article ou chapitre numérique |
| Jazyk: | Anglais |
| Vydáno: |
Comunicação e sociedade
2024
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| On-line přístup: | Accès Université d'Orléans et IFPM |