The role of Public Relations in introducing private factors to polish economy during its transformation in 1990s
In 1990s in Poland Public Relations tools were used in system transformation. The main goal was to build new political and economic system based on democracy and free market economy, so privatization was necessary. In the paper there are presented two cases of the changes that took place in that tim...
Αποθηκεύτηκε σε:
| Τόπος έκδοσης: | URI:https://journals.openedition.org/cp, |
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| Κύριοι συγγραφείς: | , |
| Μορφή: | Article ou chapitre numérique |
| Έκδοση: |
Comunicação pública
2014
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| Θέματα: | |
| Διαθέσιμο Online: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Περίληψη: | In 1990s in Poland Public Relations tools were used in system transformation. The main goal was to build new political and economic system based on democracy and free market economy, so privatization was necessary. In the paper there are presented two cases of the changes that took place in that time and the meaning of PR in these processes. |
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