Rick LEVINE, Christopher LOCKE, Doc SEARLS and David WEINBERGER, The Cluetrain Manifesto : The End of Business as Usual
At first glance, the neon orange and futuristic look of the cover is a sure indication that this is not your usual connect-the-dots business book. The Wall Street Journal called it « absolutely brilliant ». Whether one agrees or not, the novelty suggested wherein are the subtle voices of a forgotte...
Sparad:
| I publikationen: | URI:https://journals.openedition.org/communication, |
|---|---|
| Huvudupphovsman: | |
| Materialtyp: | Article ou chapitre numérique |
| Språk: | Français |
| Publicerad: |
Communication
2010
|
| Länkar: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |