Rick LEVINE, Christopher LOCKE, Doc SEARLS and David WEINBERGER, The Cluetrain Manifesto : The End of Business as Usual
At first glance, the neon orange and futuristic look of the cover is a sure indication that this is not your usual connect-the-dots business book. The Wall Street Journal called it « absolutely brilliant ». Whether one agrees or not, the novelty suggested wherein are the subtle voices of a forgotte...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/communication, |
|---|---|
| Auteur principal: | |
| Format: | Article ou chapitre numérique |
| Langue: | Français |
| Publié: |
Communication
2010
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| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |