Rick LEVINE, Christopher LOCKE, Doc SEARLS and David WEINBERGER, The Cluetrain Manifesto : The End of Business as Usual
At first glance, the neon orange and futuristic look of the cover is a sure indication that this is not your usual connect-the-dots business book. The Wall Street Journal called it « absolutely brilliant ». Whether one agrees or not, the novelty suggested wherein are the subtle voices of a forgotte...
محفوظ في:
| الحاوية / القاعدة: | URI:https://journals.openedition.org/communication, |
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| المؤلف الرئيسي: | |
| التنسيق: | Article ou chapitre numérique |
| اللغة: | Français |
| منشور في: |
Communication
2010
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| الوصول للمادة أونلاين: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| الملخص: | At first glance, the neon orange and futuristic look of the cover is a sure indication that this is not your usual connect-the-dots business book. The Wall Street Journal called it « absolutely brilliant ». Whether one agrees or not, the novelty suggested wherein are the subtle voices of a forgotten faculty in organizational communication : speech. The authors argue that the Internet makes communication much easier and helps flatten hierarchy. While there exists scientific consensus that the... |
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