Digitization of music and audio-visual industries in Brazil: new actors and the challenges to cultural diversity
Over the last two decades, the Brazilian cultural industries experience the digitization of their contents with different levels of difficulties. Since the 2010’s, global digital platforms started their operations in the country. In a matter of years, they consolidated the market for both digital mu...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | URI:https://journals.openedition.org/com, |
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| Prif Awduron: | , |
| Fformat: | Article ou chapitre numérique |
| Iaith: | Anglais |
| Cyhoeddwyd: |
Les Cahiers d’Outre-Mer
2019
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| Pynciau: | |
| Mynediad Ar-lein: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Crynodeb: | Over the last two decades, the Brazilian cultural industries experience the digitization of their contents with different levels of difficulties. Since the 2010’s, global digital platforms started their operations in the country. In a matter of years, they consolidated the market for both digital music and video on demand (VoD). If there is no doubt that global digital companies were pivotal to the growth of the digital content market, it is true that they present new challenges for cultural diversity. For if, on the one hand, they open the market to a plurality of cultural expressions in an unprecedented level, on the other, they change qualitatively the relations between production, distribution and consumption of cultural goods. Actually, little is known about how such plurality of artistic expressions will be accessed by consumers. It is a sensitive issue especially for developing countries, inasmuch as they have little control upon the technology provided by international platforms. We intend to address the challenges to cultural diversity in developing countries by analysing the digitization of the music and audio-visual industries in Brazil. In order to do so, we describe the digitization of both markets, underlying the market players, their vested interests and conflicts. In the concluding remarks, we address the challenges to both sectors and comment on the difficulties encountered by the Brazilian government in its attempt to regulate digital content markets in favour of the local cultural diversity. |
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