Cultural diversity according to Netflix: a means of legitimizing an industrial strategy?

The theme of diversity is a central feature of Netflix’s communication practice and is a key element for legitimizing its corporate strategy. Netflix’s discourse on diversity varies according to the company’s interests. This article highlights three dimensions of diversity which structure Netflix’s...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Argitaratua izan da:URI:https://journals.openedition.org/edc,
Egile Nagusiak: Thuillas, Olivier, Wiart, Louis
Formatua: Article ou chapitre numérique
Hizkuntza:Anglais
Argitaratua: Études de communication 2024
Gaiak:
Sarrera elektronikoa:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM

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https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.4000/11ua6
https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/edc/17150