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This research examines the effect of individualistic and collectivistic values on the relationship between young consumers' social engagement and their responsible behavior. It also highlights the influence of sociodemographic factors on the relationship between social engagement and responsibl...

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Autors principals: Koutob, Daoune, Diop Sall, Fatou
Format: Article ou chapitre numérique
Idioma:Français
Publicat: 2025
Accés en línia:Accès Université d'Orléans et IFPM

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https://ezproxy.univ-orleans.fr/login?url=https://droit.cairn.info/revue-africaine-de-management-public-2025-4-page-1?lang=fr