The effect of website features on the intention to travel and the mediating role of destination image: case of Tunisia
The aim of this study is to investigate the role of factors determining the evaluation of tourism websites and their influence on the intention to visit Tunisia. We examined also the impact of destination image as mediating variable of this relationship. In order to achieve the objective a quantitat...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Article ou chapitre numérique |
| اللغة: | Français |
| منشور في: |
2024
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| الموضوعات: | |
| الوصول للمادة أونلاين: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| الملخص: | The aim of this study is to investigate the role of factors determining the evaluation of tourism websites and their influence on the intention to visit Tunisia. We examined also the impact of destination image as mediating variable of this relationship. In order to achieve the objective a quantitative analysis was applied on a sample of 246 respondents. The results show that not all the five features of the websites can influence the intention to visit a destination. However, the mediating role of destination image is positively significant. |
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