L’éthos managérial en contexte de crise : cas de boycott du groupe Centrale de Danone au Maroc
This contribution aims to study the performative role of a values-based managerial ethos in resisting and responding to boycotts, focusing on the case of Centrale Danone in Morocco. The managerial ethos, which represents the values, identity, and norms guiding the actions of leaders within the compa...
Kaydedildi:
| Asıl Yazarlar: | , |
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| Materyal Türü: | Article ou chapitre numérique |
| Dil: | Français |
| Baskı/Yayın Bilgisi: |
2025
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| Konular: | |
| Online Erişim: | Accès Université d'Orléans et IFPM |