Food in the Internet Age

This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Interne...

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Asıl Yazarlar: Aspray, William, 1952-, Royer, George (Yazar), Ocepek, Melissa G. (Yazar)
Materyal Türü: Livre numérique
Dil:Anglais
Baskı/Yayın Bilgisi: Cham : Springer International Publishing : Springer e-books : Imprint: Springer : Springer e-books [20..].
Cham : Springer Nature
Seri Bilgileri:SpringerBriefs in Food, Health, and Nutrition
Online Erişim:Accès sur la plateforme de l'éditeur
Accès sur la plateforme Istex
Accès Université d'Orléans
Accès INSA CVL
Not: Archives Springer e-books (Licence nationale)
Archives Springer e-books (Licence nationale)
Autres localisations: Voir dans le Sudoc
Edition sous un autre format:• Food in the Internet Age, Texte imprimé, 9783319015972
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505 0 |a Food Online: An Introduction to a Complex Environment -- Anatomy of a Dot-Com Failure: The Case of Online Grocer Webvan -- The Dark Side of Online Food Businesses: Harms to Consumers and Main-Street Businesses -- Trust Online: From Amazon to Recipe Sharing 
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520 |a This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach 
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