|
|
|
|
| LEADER |
01264nam a22003137a 4500 |
| 001 |
201628 |
| 008 |
010425t20012001xxe ||| |||| 00| 0 fre d |
| 009 |
PPN055624707 |
| 020 |
|
|
|a 2842111184 (br.) :
|c 192 F
|
| 024 |
|
|
|a 9782842111182
|
| 041 |
1 |
|
|a fre
|h eng
|
| 080 |
|
|
|a 65
|
| 082 |
|
|
|a 658.83
|
| 100 |
1 |
|
|a Brown, Stanley A.,
|d 1946-
|
| 240 |
1 |
0 |
|a Customer relationship management
|
| 245 |
1 |
0 |
|a CRM :
|b customer relationship management : la gestion de la relation client
|c Stanley Brown ; traduit de l'américain par Marie-Christine Guyon.
|
| 260 |
|
|
|a Paris :
|b Village mondial,
|c DL 2001.
|
| 300 |
|
|
|a 1 vol. (363 p.) :
|b tabl., fig., graph., ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Notes bibliogr. en bas de page. Index
|
| 650 |
|
|
|a Marketing relationnel
|
| 650 |
|
|
|a Relations avec la clientèle
|x Gestion
|
| 650 |
|
|
|a Fonds de commerce
|x Gestion
|
| 650 |
|
|
|a Relations clients-fournisseurs
|
| 650 |
|
|
|a Marketing sur Internet
|
| 650 |
|
|
|a Consommateurs
|x Fidélisation
|
| 650 |
|
|
|a Commerce électronique
|
| 700 |
1 |
|
|a Guyon, Marie-Christine,
|d 1962-
|4 trl
|
| 765 |
0 |
|
|t Customer relationship management
|d cop. 2000
|
| 997 |
|
|
|0 201628
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Droit, Economie, Gestion/
|z Orléans, BU Droit, Economie, Gestion, PS23011
|
