Overcome AD-versity : How to Put Persuasion Power in Advertising
Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.The author provides an instruction...
保存先:
| 第一著者: | |
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| フォーマット: | Livre numérique |
| 言語: | Anglais |
| 出版事項: |
New York, NY :
Business Expert Press
2020.
Paris : Cyberlibris |
| オンライン･アクセス: | Accès Université d'Orléans et IFPM |
| 注記: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781637426111.jpg Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Overcome AD-versity, How to Put Persuasion Power in Advertising, Barry Milavsky, New York, NY, Business Expert Press, 2020, 1 vol. (218 p.), 978-16-3742-610-4 |
| 要約: | Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.These insider lessons are explained by a Madison Avenue veteran, plus:Why create campaigns?What to look for as selling leverage.Challenges in producing ads.The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.Reduce your advertising waste - give your ads more power |
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| 記述事項: | Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781637426111.jpg Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| ISBN: | 9781637426111 |
| アクセス: | L'accès en ligne est réservé aux établissements ou bibliothèques ayant souscrit l'abonnement. Cyberlibris |