“Inculturating the market”

How does an Amazonian population living at the margins of the globalized economy envision its involvement in the capitalist market? In this article, we examine the entrepreneurial perspectives expressed by leaders of the Ecuadorian Shuar of Transkutukú. Leaders place their hope in the pursuit of ent...

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Detalhes bibliográficos
Publicado no:URI:https://journals.openedition.org/terrain,
Auteurs principaux: Buitron, Natalia, Deshoullière, Grégory
Formato: Article ou chapitre numérique
Idioma:Anglais
Publicado em: Terrain 2023
Assuntos:
Acesso em linha:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM
Descrição
Resumo:How does an Amazonian population living at the margins of the globalized economy envision its involvement in the capitalist market? In this article, we examine the entrepreneurial perspectives expressed by leaders of the Ecuadorian Shuar of Transkutukú. Leaders place their hope in the pursuit of entrepreneurialism as a way to guarantee domestic and ethnic self-determination. This reflexive process is encapsulated by the local formula of “inculturating the market”, which promotes production, profit, and personal accumulation. Sorcery, motivated by envy, is identified by the villagers as the main obstacle to the desired economic progress.