Ethics problems and theories in public relations
Public relations professionals encounter ethical problems as individuals who make decisions about their professional lives. They also serve as ethical counselors to organizations, a role in which they help organizations behave in ethical, responsible, and sustainable ways. This introduction defines...
Guardado en:
| Publicado en: | URI:https://journals.openedition.org/ricsp, |
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| Autor principal: | |
| Formato: | Article ou chapitre numérique |
| Lenguaje: | Anglais |
| Publicado: |
Revue internationale de communication sociale et publique
2024
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| Acceso en línea: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Sumario: | Public relations professionals encounter ethical problems as individuals who make decisions about their professional lives. They also serve as ethical counselors to organizations, a role in which they help organizations behave in ethical, responsible, and sustainable ways. This introduction defines ethics and social responsibility and discusses the possibilities and obstacles that public relations professionals face in the role of ethical counselor. Seven research problems in public relations are discussed : personal ethical decisions ; relationships with clients and other practitioners ; loyalty to organizations, publics, and society ; choice of a client or organization, advocate and counselor roles, secrecy and openness, and digital media. The introduction ends with a discussion of the need for ethical theories of public relations and describes several promising theories. |
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