Methods of Studying Economic Decisions in Private Households
Research on joint decision-making processes in households is particularly relevant for marketing, especially for understanding who decides what to buy in purchasing decisions and how decision processes evolve. However, the investigation of such complex processes requires adequate research methods to...
Spremljeno u:
| Izdano u: | URI:https://journals.openedition.org/rccs, |
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| Glavni autori: | , , |
| Format: | Article ou chapitre numérique |
| Jezik: | Anglais |
| Izdano: |
Revista Crítica de Ciências Sociais
2016
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| Teme: | |
| Online pristup: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |