Methods of Studying Economic Decisions in Private Households

Methods of Studying Economic Decisions in Private Households

Research on joint decision-making processes in households is particularly relevant for marketing, especially for understanding who decides what to buy in purchasing decisions and how decision processes evolve. However, the investigation of such complex processes requires adequate research methods to...

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Detaylı Bibliyografya
Yayımlandı:URI:https://journals.openedition.org/rccs,
Asıl Yazarlar: Kirchler, Erich, Winter, Laura, Penz, Elfriede
Materyal Türü: Article ou chapitre numérique
Dil:Anglais
Baskı/Yayın Bilgisi: Revista Crítica de Ciências Sociais 2016
Konular:
tomada de decisão
gestão financeira
casais
economia da família
métodos de investigação
gestion financière
couples
économie de la famille
méthodes de recherche
prise de décisions
financial management
decision-making
family economy
research methods
Online Erişim:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM

Internet

https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.4000/rccs.6467
https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/rccs/6467

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