Redefinitions of Britain and Britishness in Media Texts
In the 21st century, the role of the media has become crucial in the social and political life of countries. Cardinal ideological shifts and the transformation of existing systems happen under the influence of a wide range of journalistic techniques and means employed by newspapers to influence proc...
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| Publicado no: | URI:https://journals.openedition.org/osb, |
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| Principais autores: | , |
| Formato: | Article ou chapitre numérique |
| Idioma: | Anglais |
| Publicado em: |
Observatoire de la société britannique
2023
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| Assuntos: | |
| Acesso em linha: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Resumo: | In the 21st century, the role of the media has become crucial in the social and political life of countries. Cardinal ideological shifts and the transformation of existing systems happen under the influence of a wide range of journalistic techniques and means employed by newspapers to influence processes and shape public opinion. This phenomenon can be observed in the UK media landscape at the background of the recent political processes in the context of the Independence Referendum of 2014 (Indyref) and the recently sparked discourse on Second Independence Referendum (Indyref 2). All of the processes have received huge media coverage in that playing a decisive role in the outcome of the processes. No less significant is the impact that newspapers made on the transformations and new interpretations of cultural unity under the umbrella of British identity. Persuasion, psycholinguistic impact, warnings and harsh language were widely used by politicians and columnists to manipulate and facilitate awareness and lead to a desired shift in the system of values, beliefs and social and political attitudes. Thus, the study of Brexit and Indyref related headlines is crucial to understand not only the political situation in the country but estimate its implications in a. wider context. The object of the study covers headlines retrieved from the UK mainstream press. Methods of description and content analysis are used combined with linguistic analysis that enables us to come to comprehensive conclusions on the role of the press in the recent political processes and their implications in the UK. The period covers the years from 2014 to 2019. The chronological order of the analysis enables to follow the evolution of journalist techniques in the newspapers’ attempts to adjust their role with the rise of political crisis in the UK. |
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