Branding Chinatown and the opposition between national and local politics in the United Kingdom
Despite the rolling back of multiculturalism at government level, the realities of a diverse society remain very much visible at the local level. In the current context of globalisation and cosmopolitanism and as part of a broader effort to globalise London, the English capital still resorts to de f...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/osb, |
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| Auteur principal: | |
| Format: | Article ou chapitre numérique |
| Langue: | Anglais |
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Observatoire de la société britannique
2021
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| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Résumé: | Despite the rolling back of multiculturalism at government level, the realities of a diverse society remain very much visible at the local level. In the current context of globalisation and cosmopolitanism and as part of a broader effort to globalise London, the English capital still resorts to de facto multiculturalist policies to enhance its diversity in terms of ethnic groups. London’s Chinatown is one representative example of this phenomenon. The neighbourhood presents an important economic opportunity resulting from its cultural landscape. Thus, both public authorities and the corporate world seek to profit from the area’s cultural wealth, hence their attempts to negotiate Chinatown as a product by engaging a narrative that fits Western imagination. London’s Chinatown has thus been marketed and packaged for consumption through different branding strategies that focus on its cultural representation. The study of this ethnic enclave adds to the existing empirical and normative literature of multiculturalism by exploring the contrast in local and national politics in terms of integration and multicultural policies in the United Kingdom, thus participating in the debate on “Living together in the UK”. |
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