Relevance, sympathy, and empathy: Golden lines to reach the audience

Maintaining relevance to the contemporary society should be the essence of museum development. Only with relevance are practices such as exhibition and education able to attract the public’s attention, solicit emotion, and ultimately inspire their sympathy as well as empathy, encouraging changes to...

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Detalhes bibliográficos
Publicado no:URI:https://journals.openedition.org/iss,
Autor principal: Zheng, Yi
Formato: Article ou chapitre numérique
Idioma:Anglais
Publicado em: ICOFOM Study Series 2023
Assuntos:
Acesso em linha:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM
Descrição
Resumo:Maintaining relevance to the contemporary society should be the essence of museum development. Only with relevance are practices such as exhibition and education able to attract the public’s attention, solicit emotion, and ultimately inspire their sympathy as well as empathy, encouraging changes to their thinking and behavior. These are integrated and progressive processes linked with one another in order to achieve a positive cycle of museum communications to truly reach the audience. The essay will discuss core principles for museums to achieve relevance, sympathy, and empathy and provide detailed examples the world over. Hopefully, it will facilitate our museums to tell the contemporary stories well, to truly reach the audience and even enter their hearts.