Christopher Chávez, Reinventing the Latino Television Viewer: Language, Ideology, and Practice
Christopher Chávez offers a detailed and incisive look at the evolution of television marketing practices towards the U.S. Latino viewers who, he argues, have always been “framed” (25) by the networks that need them to fit into their own definitions. This process has always involved forming a pseud...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | URI:https://journals.openedition.org/inmedia, |
|---|---|
| Prif Awdur: | |
| Fformat: | Article ou chapitre numérique |
| Iaith: | Anglais |
| Cyhoeddwyd: |
InMedia
2017
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| Mynediad Ar-lein: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |