“Walking Up a Down-Escalator”: The Interplay Between Newsroom Norms and Media Coverage of Minority Groups

In Canada, as in other Western countries, non-white ethno-cultural groups are often portrayed in negative, stereotypic ways, or they are virtually invisible in the media discourse. This study examines the forces that shape news content at its principal site of production: the newsroom. A participant...

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Detalles Bibliográficos
Publicado en:URI:https://journals.openedition.org/inmedia,
Autor principal: Clark, Brad
Formato: Article ou chapitre numérique
Publicado: InMedia 2014
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Acceso en línea:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM
Descripción
Sumario:In Canada, as in other Western countries, non-white ethno-cultural groups are often portrayed in negative, stereotypic ways, or they are virtually invisible in the media discourse. This study examines the forces that shape news content at its principal site of production: the newsroom. A participant observer methodology was used to analyze a Canadian Broadcasting Corporation (CBC) news and current affairs operation, specifically the influence of production norms on the coverage of minority groups. The analysis reveals how corporate culture, hiring diverse staff and the deployment of more resources can all work to bring diversity to news content. However, in this newsroom, more inclusive journalism remains sporadic, as mainstream bias pervades newsgathering routines.