“Paris . . . As You’ve Never Seen It Before!!!”: The Promotion of Hollywood Foreign Productions in the Postwar Era

This article examines the marketing of postwar Hollywood foreign productions by asking why authentic locations were fore-grounded in the promotional campaigns for films that were shot overseas from the late 1940s to the early 1960s. It argues that as with new color and widescreen technologies, film...

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Vydáno v:URI:https://journals.openedition.org/inmedia,
Hlavní autor: Steinhart, Daniel
Médium: Article ou chapitre numérique
Jazyk:Anglais
Vydáno: InMedia 2013
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On-line přístup:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM

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