Cinema and Marketing: When Cultural Demands Meet Industrial Practices
With the advent of the modern consumer society, being able to sell mass-produced objects on a large scale became part and parcel of the modern way to do business. Consequently, the art of marketing, of creating advertisements able to entice people to buy precise items, was further developed. The ci...
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| Veröffentlicht in: | URI:https://journals.openedition.org/inmedia, |
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| Hauptverfasser: | , |
| Format: | Article ou chapitre numérique |
| Sprache: | Anglais |
| Veröffentlicht: |
InMedia
2013
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| Online Zugang: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |