The Multiple Facets of Enter the Dragon (Robert Clouse, 1973)
Enter the Dragon, released in 1973, was the first ever film co-produced by a Hollywood studio and a Hong Kong production company. It was intended to launch the career of actor and martial arts champion Bruce Lee in the United States and, in this way, its promotion included elements that, on the one...
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| Publicado no: | URI:https://journals.openedition.org/inmedia, |
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| Autor principal: | |
| Formato: | Article ou chapitre numérique |
| Idioma: | Anglais |
| Publicado em: |
InMedia
2013
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| Assuntos: | |
| Acesso em linha: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Resumo: | Enter the Dragon, released in 1973, was the first ever film co-produced by a Hollywood studio and a Hong Kong production company. It was intended to launch the career of actor and martial arts champion Bruce Lee in the United States and, in this way, its promotion included elements that, on the one hand, reminded one of the previous films that had made him famous, but, at the same time, could also be associated to contemporary popular movies–in particular, those of the James Bond franchise. In this article, the marketing of Enter the Dragon is analyzed particularly through the study of various posters and trailers, which were different according to the countries or areas in which it was released. Borrowing from other works, Enter the Dragon was at the crossroads of various genres, but contributed to initiate other codes in adventure or action movies, which have been used ever since. |
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