True Colours or Rainbow-Washing Exposed!? – Company Pride in and through Digital and Social Media Reviewed
Following a noble cause can function as a basis for valuable marketing. Apart from the fact that selling products also belongs to this scheme, companies must individualise and re-create these products constantly. In this process, many companies seek great motivation in using the rainbow flag or the...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/ilcea, |
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| Auteur principal: | |
| Format: | Article ou chapitre numérique |
| Langue: | Anglais |
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ILCEA
2023
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| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |