Introduction

It is easy to sympathise with Fordyce Maxwell [in a Scotsman article from 30 Nov. 2000] in his lament over the amount of kitsch used to promote Scotland and its products. However, whatever we think of it, it is there, as it has been since we can remember, because people furth of Scotland buy it, ei...

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שמור ב:
מידע ביבליוגרפי
הוצא לאור ב:URI:https://journals.openedition.org/etudesecossaises,
מחבר ראשי: Besson, Cyril
פורמט: Article ou chapitre numérique
שפה:Anglais
יצא לאור: Études écossaises 2021
גישה מקוונת:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM
תיאור
סיכום:It is easy to sympathise with Fordyce Maxwell [in a Scotsman article from 30 Nov. 2000] in his lament over the amount of kitsch used to promote Scotland and its products. However, whatever we think of it, it is there, as it has been since we can remember, because people furth of Scotland buy it, either as advertising or as kilted dolls to take home as souvenirs. It is likely that other nations dislike the concentration on their perceived icons as promotional material as much as we do. And th...