The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign

Gender and emotions are important factors in the rise of modern U.S. conservatism. This article examines the 1968 presidential election as a pivotal moment in the development of the New Right. During that campaign, George Wallace practiced a masculine political style that evoked an emotional respons...

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Wydane w:URI:https://journals.openedition.org/ejas,
1. autor: Zwiers, Maarten
Format: Article ou chapitre numérique
Język:Anglais
Wydane: European journal of American studies 2019
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Dostęp online:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM
Opis
Streszczenie:Gender and emotions are important factors in the rise of modern U.S. conservatism. This article examines the 1968 presidential election as a pivotal moment in the development of the New Right. During that campaign, George Wallace practiced a masculine political style that evoked an emotional response from anxious voters who felt alienated and angry. Wallace set the stage for a conservative political strategy that remains effective until this day.