Classical Rhetoric and Storytelling in Advertising Praxis
Based on the observation that storytelling has acquired a new centrality in the advertising strategies, which success can be explained by the growing importance on the brand communication in prejudice of the product’s unidirectional advertisement (Baynast & Lendrevie, 2014; Baynast et al., 2018;...
محفوظ في:
| الحاوية / القاعدة: | URI:https://journals.openedition.org/cs, |
|---|---|
| المؤلف الرئيسي: | |
| التنسيق: | Article ou chapitre numérique |
| اللغة: | Anglais |
| منشور في: |
Comunicação e sociedade
2022
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | Accès Université d'Orléans et IFPM |