Personeel: From the room to the square: motivation, mediation and Vigotsky to understand the behavior

From the room to the square: motivation, mediation and Vigotsky to understand the behavior

Motivation is a key subject for the discipline of Consumer Behavior in Advertising and Propaganda courses, despite the fact that its conceptualization is approached by several theories that may sometimes be contradictory in addition to alumni aversion to the theoretical study. This work proposes an...

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Bibliografische gegevens
Gepubliceerd in:	URI:https://journals.openedition.org/cs,
Hoofdauteur:	Magalhães, Cláudio Márcio
Formaat:	Article ou chapitre numérique
Taal:	Anglais
Gepubliceerd in:	Comunicação e sociedade 2019
Onderwerpen:	advertising and propaganda curricular framework social communication university graduation course Vigotsky comunicação social grade curricular graduação publicidade e propaganda
Online toegang:	Accès Université d'Orléans et IFPM

id	openedition-oai:revues.org:cs_396
record_format	openedition
spelling	openedition-oai:revues.org:cs_396 en https://journals.openedition.org/cs/396 2019-10-01T02:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/eyl2 https://creativecommons.org/licenses/by-nc/4.0/ From the room to the square: motivation, mediation and Vigotsky to understand the behavior Comunicação e sociedade Centro de estudos de comunicação e sociedade info:eu-repo/semantics/reference/issn/2183-3575 info:eu-repo/semantics/reference/issn/1645-2089 URI:https://journals.openedition.org/cs Magalhães, Cláudio Márcio advertising and propaganda curricular framework social communication university graduation course Vigotsky comunicação social grade curricular graduação publicidade e propaganda Vigotsky Motivation is a key subject for the discipline of Consumer Behavior in Advertising and Propaganda courses, despite the fact that its conceptualization is approached by several theories that may sometimes be contradictory in addition to alumni aversion to the theoretical study. This work proposes an approach that leads one to build one’s own understanding, without underestimating different perspectives. A series of activities were developed ranging from traditional to innovative by means of an active methodology, which considers the student the center of his or her own learning. As a reference, the research was based on the work of the Russian psychologist and educator Lev Vigotsky in an attempt to become an incentive for similar methodologies that link the school environment with the public space, the interior of the classroom with the subject’s interior. A motivação é tema chave para a disciplina de Comportamento do Consumidor nos cursos de Publicidade e Propaganda. Mas sua conceituação é abordada por diversas teorias, por vezes contraditórias. Soma-se a aversão do alunato quanto ao estudo teórico. Esse trabalho propõe uma abordagem que o leve a construir seu próprio entendimento, sem menosprezar os diferentes do seu. Desenvolveu-se uma série de atividades, entre tradicionais e inovadoras, através uma metodologia ativa, que considere o aluno o centro de sua formação. Como referência, o psicólogo e educador Lev Vigotsky. Espera-se que sirva de incentivo para metodologias semelhantes, que unam o ambiente escolar com o espaço público, o interior da sala com o interior do sujeito.
collection	OpenEdition Journal
language	Anglais
format	Article ou chapitre numérique
building	0/Bibliothèque numérique/ 1/Bibliothèque numérique/OpenEdition Journals/
topic	advertising and propaganda curricular framework social communication university graduation course Vigotsky comunicação social grade curricular graduação publicidade e propaganda Vigotsky
spellingShingle	advertising and propaganda curricular framework social communication university graduation course Vigotsky comunicação social grade curricular graduação publicidade e propaganda Vigotsky Magalhães, Cláudio Márcio From the room to the square: motivation, mediation and Vigotsky to understand the behavior
description	Motivation is a key subject for the discipline of Consumer Behavior in Advertising and Propaganda courses, despite the fact that its conceptualization is approached by several theories that may sometimes be contradictory in addition to alumni aversion to the theoretical study. This work proposes an approach that leads one to build one’s own understanding, without underestimating different perspectives. A series of activities were developed ranging from traditional to innovative by means of an active methodology, which considers the student the center of his or her own learning. As a reference, the research was based on the work of the Russian psychologist and educator Lev Vigotsky in an attempt to become an incentive for similar methodologies that link the school environment with the public space, the interior of the classroom with the subject’s interior.
author	Magalhães, Cláudio Márcio
author_facet	Magalhães, Cláudio Márcio
author_sort	Magalhães, Cláudio Márcio
title	From the room to the square: motivation, mediation and Vigotsky to understand the behavior
title_short	From the room to the square: motivation, mediation and Vigotsky to understand the behavior
title_full	From the room to the square: motivation, mediation and Vigotsky to understand the behavior
title_fullStr	From the room to the square: motivation, mediation and Vigotsky to understand the behavior
title_full_unstemmed	From the room to the square: motivation, mediation and Vigotsky to understand the behavior
title_sort	from the room to the square: motivation, mediation and vigotsky to understand the behavior
publisher	Comunicação e sociedade
publishDate	2019
container_title	URI:https://journals.openedition.org/cs
url	https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/cs/396
_version_	1877241476495179776

From the room to the square: motivation, mediation and Vigotsky to understand the behavior

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