Public relations in growth hacking strategies in digital communication: the case studies of Wallapop, Westwing and Fotocasa
This work focuses on the strategic planning of public relations in well-known digital brands, based in Barcelona. This is the host city of the international technology fair “Mobile World Congress” and, at the same time, is in fifth place in Europe, in terms of the number of existing start-ups. The q...
Guardat en:
| Publicat a: | URI:https://journals.openedition.org/cs, |
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| Autors principals: | , |
| Format: | Article ou chapitre numérique |
| Idioma: | Anglais |
| Publicat: |
Comunicação e sociedade
2021
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| Matèries: | |
| Accés en línia: | Accès Université d'Orléans et IFPM |