Public relations strategies in social media: analysis of campaigns for social change in the education sector in Spain and Portugal
The present paper discusses the use of social media when campaigning for social change in the education sector. The main focus is the analysis of the public relation strategies in use: the disclosure of real testimonials and the development of storytelling, as contents that enhance affinity and enga...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/cs, |
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| Auteurs principaux: | , , |
| Format: | Article ou chapitre numérique |
| Langue: | Anglais |
| Publié: |
Comunicação e sociedade
2021
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| Sujets: | |
| Accès en ligne: | Accès Université d'Orléans et IFPM |