Comparative analysis of corporate communication management between companies and institutions: the Galician case
The study of communication as a professional activity is often conducted in the context of large organizations with multiple resources, mainly in companies. This investigation contradicts this trend and compares communication departments of public and private organizations, which are located in a ge...
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| Publicado no: | URI:https://journals.openedition.org/cs, |
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| Principais autores: | , , |
| Formato: | Article ou chapitre numérique |
| Idioma: | Anglais |
| Publicado em: |
Comunicação e sociedade
2021
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| Acesso em linha: | Accès Université d'Orléans et IFPM |
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openedition-oai:revues.org:cs_3091 |
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openedition |
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openedition-oai:revues.org:cs_3091 en https://journals.openedition.org/cs/3091 2021-02-05T01:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/eynu https://creativecommons.org/licenses/by-nc/4.0/ Comparative analysis of corporate communication management between companies and institutions: the Galician case Comunicação e sociedade Centro de estudos de comunicação e sociedade info:eu-repo/semantics/reference/issn/2183-3575 info:eu-repo/semantics/reference/issn/1645-2089 URI:https://journals.openedition.org/cs Costa-Sánchez, Carmen Túñez-López, José Miguel Míguez-González, María Isabel comunicação organizacional comunicação empresarial comunicação institucional gerenciamento de comunicação metodologia quantitativa organizational communication business communication institutional communication communication management quantitative methodology The study of communication as a professional activity is often conducted in the context of large organizations with multiple resources, mainly in companies. This investigation contradicts this trend and compares communication departments of public and private organizations, which are located in a geographical area far from Spain’s socio-economic and political centres: the Autonomous Community of Galicia. In Europe, some important works have been carried out on the practice of organizational communication (Zerfass, Verhoeven, Moreno, Tench & Vercic, 2020), as well as in Spain (Dircom, 2015), which have become relevant references to the knowledge of trends applied to communication management. Even so, analysis that focuses on small-scale organizations or those away from decision-making centres are scarce. This research aims to fill this gap by focusing on organizations with different profiles and dimensions, based in the Autonomous Community of Galicia. The applied methodology, of a quantitative character, consisted mainly on surveys of communication officers from Galician public and private organizations. The results obtained showed that the public sector is the one that most communicates as a strategy and this is a conclusion capable of raising interest for future works. O estudo da comunicação enquanto atividade profissional é frequentemente conduzido no contexto de grandes organizações com múltiplos recursos, principalmente em empresas. Esta investigação vem contrariar essa tendência e compara departamentos de comunicação de organizações públicas e privadas, que se situam numa área geográfica afastada dos núcleos socioeconómicos e políticos de Espanha: a Comunidade Autónoma da Galiza. Na Europa, têm vindo a realizar-se alguns trabalhos importantes sobre a prática da comunicação organizacional (Zerfass, Verhoeven, Moreno, Tench & Vercic, 2020), tal como em Espanha (Dircom, 2015), os quais se converteram em referências relevantes para o conhecimento das tendências aplicadas à gestão da comunicação. Ainda assim, as análises que se debruçam sobre organizações de pequena dimensão ou afastadas dos centros de decisão são escassas. A presente investigação pretende preencher esta lacuna ao incidir sobre organizações com diferentes perfis e dimensões, sediadas na Comunidade Autónoma da Galiza. A metodologia aplicada, de carácter quantitativo, privilegiou a realização de inquéritos a responsáveis de comunicação de organizações públicas e privadas galegas. Os resultados obtidos mostraram que o setor público é aquele que mais usa a comunicação enquanto estratégia e esta é uma conclusão capaz de suscitar o interesse para trabalhos futuros. |
| collection |
OpenEdition Journal |
| language |
Anglais |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/OpenEdition Journals/ |
| topic |
comunicação organizacional comunicação empresarial comunicação institucional gerenciamento de comunicação metodologia quantitativa organizational communication business communication institutional communication communication management quantitative methodology |
| spellingShingle |
comunicação organizacional comunicação empresarial comunicação institucional gerenciamento de comunicação metodologia quantitativa organizational communication business communication institutional communication communication management quantitative methodology Costa-Sánchez, Carmen Túñez-López, José Miguel Míguez-González, María Isabel Comparative analysis of corporate communication management between companies and institutions: the Galician case |
| description |
The study of communication as a professional activity is often conducted in the context of large organizations with multiple resources, mainly in companies. This investigation contradicts this trend and compares communication departments of public and private organizations, which are located in a geographical area far from Spain’s socio-economic and political centres: the Autonomous Community of Galicia. In Europe, some important works have been carried out on the practice of organizational communication (Zerfass, Verhoeven, Moreno, Tench & Vercic, 2020), as well as in Spain (Dircom, 2015), which have become relevant references to the knowledge of trends applied to communication management. Even so, analysis that focuses on small-scale organizations or those away from decision-making centres are scarce. This research aims to fill this gap by focusing on organizations with different profiles and dimensions, based in the Autonomous Community of Galicia. The applied methodology, of a quantitative character, consisted mainly on surveys of communication officers from Galician public and private organizations. The results obtained showed that the public sector is the one that most communicates as a strategy and this is a conclusion capable of raising interest for future works. |
| author |
Costa-Sánchez, Carmen Túñez-López, José Miguel Míguez-González, María Isabel |
| author_facet |
Costa-Sánchez, Carmen Túñez-López, José Miguel Míguez-González, María Isabel |
| author_sort |
Costa-Sánchez, Carmen |
| title |
Comparative analysis of corporate communication management between companies and institutions: the Galician case |
| title_short |
Comparative analysis of corporate communication management between companies and institutions: the Galician case |
| title_full |
Comparative analysis of corporate communication management between companies and institutions: the Galician case |
| title_fullStr |
Comparative analysis of corporate communication management between companies and institutions: the Galician case |
| title_full_unstemmed |
Comparative analysis of corporate communication management between companies and institutions: the Galician case |
| title_sort |
comparative analysis of corporate communication management between companies and institutions: the galician case |
| publisher |
Comunicação e sociedade |
| publishDate |
2021 |
| container_title |
URI:https://journals.openedition.org/cs |
| url |
https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/cs/3091 |
| _version_ |
1877293728687718400 |