Introductory Note: Between Identity, Participation and Visibility: Contemporary Challenges of Territorial Communication
Transformations driven by globalisation, digitalisation, and increasingly complex communication processes have significantly altered how territories are represented, governed, and experienced. Within this evolving landscape, place branding has emerged as a strategic domain that transcends tradition...
Kaydedildi:
| Yayımlandı: | URI:https://journals.openedition.org/cs, |
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| Asıl Yazarlar: | , , |
| Materyal Türü: | Article ou chapitre numérique |
| Dil: | Anglais |
| Baskı/Yayın Bilgisi: |
Comunicação e sociedade
2026
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| Online Erişim: | Accès Université d'Orléans et IFPM |
| Özet: | Transformations driven by globalisation, digitalisation, and increasingly complex communication processes have significantly altered how territories are represented, governed, and experienced. Within this evolving landscape, place branding has emerged as a strategic domain that transcends traditional promotional approaches, integrating considerations of identity, governance, participation, and development. Concurrently, digital communication is now a central component of social life, influen... |
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