The Unwanted Superpower of Invisibility: Advertising Through the Eyes of Older Adults
How do Portuguese older adults perceive advertising and the representations of aging it conveys? And how can advertising be more effective and age-inclusive, considering this demographic? To explore these questions, 25 individual in-depth interviews were conducted with Portuguese consumers aged 65 a...
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| Vydáno v: | URI:https://journals.openedition.org/cs, |
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| Hlavní autoři: | , |
| Médium: | Article ou chapitre numérique |
| Jazyk: | Anglais |
| Vydáno: |
Comunicação e sociedade
2026
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| Témata: | |
| On-line přístup: | Accès Université d'Orléans et IFPM |